I was recently quoted as saying, I don’t care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said thing.
Of course, I am trivializing what Instagram is to many people. It’s a beautifully executed app that enables the creation and enjoyment of art, as well as human connection, which is often a good thing. But my rant had very little to do with it (or with Twitter). My rant was the result of increasing frustration with the one-dimensionality that those who report on, invest in, and build consumer Internet services talk about success.
Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.


Tanwa Ashiru

Tanwa Ashiru is a U.S Airforce veteran, and the CEO of Bulwark Intelligence Solutions. She holds an M.A in Intelligence Studies from American Military University (AMU) and is a Fellow of the Association of Enterprise Risk Management Professionals (AERMP).

Tanwa has provided services for various public and private sector organizations including: NATO, Nigerian DIA, U.S Army Africa Forces (USARAF), Total E&P, IBM Nigeria, U.S Embassy Abuja and many more.

She has featured in several international media publications including: BBC World, Arise News, CNBC Africa, The Guardian Nigeria, Channels Television, Financial Times, and many more.

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Bulwark Intelligence Solutions Limited is a privately owned security intelligence solutions company focusing on delivering extensive, accurate and dependable intelligence analysis, training and products on issues affecting local, national and international security.

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